The readings made me think more about Public Relations Theory/Practice in that it’s not a PR person’s job to hide secrets, but make the truth seem more acceptable.
I always wondered why celebrities didn’t sue magazines more often when there are always such unflattering photos and comments made about their private life, until reading this chapter and gaining a better understanding of defamation and a PR person’s role in relation to slanderous comments/ photos/ etc.
It would attract more publicity to argue and fight a few bad words rather then let it slide by and attempt to take the light off the situation with another stunt or media release.
Another subject discussed in this chapter was to do with contracts. PR is business; the ideas and plans a PR person comes up with can be worth a large deal of money, either from promoting awareness or saving a client from ridicule.
So often on television shows PR people presented as glamour and glitz excluding the fact that PR is a job and without a focus on the business side, PR people would constantly be having ideas stolen and important information leaked out and I think that is a key point to remember from this week's reading.
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