The readings made me think more about 'Public Relations Theory/Practice' in that PR is more then a career but a way of life. I originally never thought semiotics was that important to PR but more for the advertising and marketing side, until I red this chapter and realised to make PR work you must not just know your target audience but understand them, know what would trigger certain thoughts and how they would take it.
If you don’t take in consideration of semiotics then the concept you have created may not be what the public receive. As the 'Public Relations Theory/Practice' text mentioned, some cultures consider white a sign of death while others see it as a new beginning, pg 50.
I think the key points to remember from this week's readings were clearly semiotics, but also the fact that PR is not simply a form of creating a buzz, twisting the truth and hiding bad images as PR people are so often stereotyped. It is a profession with different techniques and approaches within the field; PR is a valued part of any marketing or advertising plan and is too often over looked.
1 comment:
hi michelle,
it's a lot to take in isn't it. as practitioners we will have to not only work out our target audience but make sure we don't use any semiotics that could offend another culture...too much to take in. their is a fine line isn't there between marketing, p.r and advertising.
ab
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