Why would public relations be interested in media? Public relations main position is to build a relationship with the public and the main way to do this quickly is through the media.
Media relations is well known as a vital part of public relations, because as Public Relations Theory and Practice states "the work is seen to be done" pg259.
Often public relation plans are involved with advertising or marketing plans to have a message known to the public, but if the message can be turned into 'news' it is often seen as more believable then an advertisement. From this chapter I learnt key points in what can make news includes; Impact, Conflict, Timeliness, Proximity, Prominence, Currency, Human interest, Unusual or Money.
In regards to what can make news, public relations must also have an understanding of how media works, just because there is a story to be told if it doesn't meet the deadline the story won't be herd.
The most common relation between public realtions and media is through press releases which public relations persons send out, if done right this press release will make it straight into a newspaper without editing.
However, a key point from this reading is to remember that while you may have some important 'news' only make it noticed to those who will find it important. E.g. Lionel Richie brings out new clothing line, this is only news to fashion magazines and beauty sections in newspapers.
Another key point of the relationship between public relations and media is through press confrences. However, know who you want to invite, keep on topic and don't organise a press confrence for the prime minister about the new water treatment plan when Iraq has just declared war.
Public relations has a strong relationship with the media, it is a vital role in geting 'that' message out there, but only if done correctly.
For media to work on public relations side, public relations must understand how the media works and operates.
Don't be naieve, media want stories, whether it's your angle or theirs!
Thursday, August 23, 2007
Chapter's 1 and 2.
Well apparently my first post never made it to screen so, I guess, better late then never!
Before starting Intro to PR I always looked at Public Relations as a glamour, fun and energetic role. Sex and the City's Samantha portrayed this role perfect as the sexy publicist.
However, in the very first lecture we were asked a question, which now 6 weeks in to the course has had me reflecting a great deal; What is public relations to me?
I believe it is the plan and process of having someone know something.
Chapter's 1 and 2 of Public Relations Theory and Practice explains the fundamental roles of public relations aren't as the television shows like to advertise it as. Public relations is a job and has responsibilities, rules, questions of ethics, budgets and deadlines just like any other career path.
Another point someone in my first tutorial brought up was the fact that public relations has become labeled as a woman's career, which it is simply another stereotype brought on by media.
If public relations has more women in the field then men, it is not because men are not welcome, we are not living in the 1800's, people are free to chose their own path. You cannot let media stereotypes stop you from doing what you want or we will start living in a world of anorexia drug abusing Paris Hilton's.
I feel the key points from week one is simply know what you want, research it and if you are still interested then just go for it, don't let the stereotypes confuse what you want!
Before starting Intro to PR I always looked at Public Relations as a glamour, fun and energetic role. Sex and the City's Samantha portrayed this role perfect as the sexy publicist.
However, in the very first lecture we were asked a question, which now 6 weeks in to the course has had me reflecting a great deal; What is public relations to me?
I believe it is the plan and process of having someone know something.
Chapter's 1 and 2 of Public Relations Theory and Practice explains the fundamental roles of public relations aren't as the television shows like to advertise it as. Public relations is a job and has responsibilities, rules, questions of ethics, budgets and deadlines just like any other career path.
Another point someone in my first tutorial brought up was the fact that public relations has become labeled as a woman's career, which it is simply another stereotype brought on by media.
If public relations has more women in the field then men, it is not because men are not welcome, we are not living in the 1800's, people are free to chose their own path. You cannot let media stereotypes stop you from doing what you want or we will start living in a world of anorexia drug abusing Paris Hilton's.
I feel the key points from week one is simply know what you want, research it and if you are still interested then just go for it, don't let the stereotypes confuse what you want!
Monday, August 20, 2007
Important- problems with blogs!
Due to problems at home with a sick family member I was not able to attend about three or four classes this semester, I spoke with Steve and emailed Melanie and both agreed that it would be acceptable to update the blogs so they are correct asap, hopefully with only a small penalty for the late submission.
Regards, Michelle Hogan
Regards, Michelle Hogan
Sunday, August 12, 2007
Chapter 5
What are ethics; is it the difference between what is right & wrong or what feels right & wrong…
The readings made me think more about ‘Public Relations Theory/Practice’ in that the ethical decisions aren’t always a question of legally what is correct but the best image control; “The role of public relations in today’s society is to build bridges and alliances with different publics…” Pg111.
Ethical dilemmas are often about a reputation which is on stake, being careful to take the option that feels will give the best results even if it isn’t necessary.
While it is often financially costly to choose the ethically correct option, in the long run it is better for the public relations side to put in the time to smooth things over not just pretend it never happen.
However in talking about how a PR person chooses to handle an ethical problem, I think the key points to remember from this week's readings are the fact that while as mentioned it might be legal to NOT take the ethical approach, there are still other codes of conduct which must be complied with such as PRIA (The Public Relations Institute Of Australia), MEAA (The Media Entertainment and Arts Alliance), PRSA (Public Relations Society of America) and IABC (International Association of Business Communicators).
The readings made me think more about ‘Public Relations Theory/Practice’ in that the ethical decisions aren’t always a question of legally what is correct but the best image control; “The role of public relations in today’s society is to build bridges and alliances with different publics…” Pg111.
Ethical dilemmas are often about a reputation which is on stake, being careful to take the option that feels will give the best results even if it isn’t necessary.
While it is often financially costly to choose the ethically correct option, in the long run it is better for the public relations side to put in the time to smooth things over not just pretend it never happen.
However in talking about how a PR person chooses to handle an ethical problem, I think the key points to remember from this week's readings are the fact that while as mentioned it might be legal to NOT take the ethical approach, there are still other codes of conduct which must be complied with such as PRIA (The Public Relations Institute Of Australia), MEAA (The Media Entertainment and Arts Alliance), PRSA (Public Relations Society of America) and IABC (International Association of Business Communicators).
Sunday, August 5, 2007
Chapter 4
The readings made me think more about Public Relations Theory/Practice in that it’s not a PR person’s job to hide secrets, but make the truth seem more acceptable.
I always wondered why celebrities didn’t sue magazines more often when there are always such unflattering photos and comments made about their private life, until reading this chapter and gaining a better understanding of defamation and a PR person’s role in relation to slanderous comments/ photos/ etc.
It would attract more publicity to argue and fight a few bad words rather then let it slide by and attempt to take the light off the situation with another stunt or media release.
Another subject discussed in this chapter was to do with contracts. PR is business; the ideas and plans a PR person comes up with can be worth a large deal of money, either from promoting awareness or saving a client from ridicule.
So often on television shows PR people presented as glamour and glitz excluding the fact that PR is a job and without a focus on the business side, PR people would constantly be having ideas stolen and important information leaked out and I think that is a key point to remember from this week's reading.
I always wondered why celebrities didn’t sue magazines more often when there are always such unflattering photos and comments made about their private life, until reading this chapter and gaining a better understanding of defamation and a PR person’s role in relation to slanderous comments/ photos/ etc.
It would attract more publicity to argue and fight a few bad words rather then let it slide by and attempt to take the light off the situation with another stunt or media release.
Another subject discussed in this chapter was to do with contracts. PR is business; the ideas and plans a PR person comes up with can be worth a large deal of money, either from promoting awareness or saving a client from ridicule.
So often on television shows PR people presented as glamour and glitz excluding the fact that PR is a job and without a focus on the business side, PR people would constantly be having ideas stolen and important information leaked out and I think that is a key point to remember from this week's reading.
Chapter 3
The readings made me think more about 'Public Relations Theory/Practice' in that PR is more then a career but a way of life. I originally never thought semiotics was that important to PR but more for the advertising and marketing side, until I red this chapter and realised to make PR work you must not just know your target audience but understand them, know what would trigger certain thoughts and how they would take it.
If you don’t take in consideration of semiotics then the concept you have created may not be what the public receive. As the 'Public Relations Theory/Practice' text mentioned, some cultures consider white a sign of death while others see it as a new beginning, pg 50.
I think the key points to remember from this week's readings were clearly semiotics, but also the fact that PR is not simply a form of creating a buzz, twisting the truth and hiding bad images as PR people are so often stereotyped. It is a profession with different techniques and approaches within the field; PR is a valued part of any marketing or advertising plan and is too often over looked.
If you don’t take in consideration of semiotics then the concept you have created may not be what the public receive. As the 'Public Relations Theory/Practice' text mentioned, some cultures consider white a sign of death while others see it as a new beginning, pg 50.
I think the key points to remember from this week's readings were clearly semiotics, but also the fact that PR is not simply a form of creating a buzz, twisting the truth and hiding bad images as PR people are so often stereotyped. It is a profession with different techniques and approaches within the field; PR is a valued part of any marketing or advertising plan and is too often over looked.
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