Meida Releases

Ten steps to Press Release Perfection is a vital and important base for all pubic relations (PR) people. Press releases are often one of the main way's PR can get their information out fast, effective and cheap... But no one will take the press release seriously without a few principal rules met.
I believe some of the key points from this weeks readings were from the ten rules, such as;
"Make the heading relevant" and "Do the job for the reporter".
It is deffinately a comment on the PR's ability in writing, to see how much was edited by the media reporting on it.
As Wise expressed through The Importance of Writing Skills that you have to understand your audience, take a different approach for different media, e.g. web sites Vs television Vs newspapers.
From the readings this week I have realised that while I know PR consits of a large amount of writing, I hadn't taken into account that you should have different writing skills for different media.
I always knew about writing differently for your target market but after looking at the required reading for this week I understand now that writing skills don't just mean correct grammah and spelling (although that is part also!).
In conclusion, the readings this week have basically just confirmed for me, the importance of writing in a profession of PR and how versatile your skills in writing must be, something I have to work on.